Key Success Factors of SME Internationalisation - A Cross-Country Perspective.pdf

Key Success Factors of SME Internationalisation - A Cross-Country Perspective

This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities. Their innovative approach is particularly useful to understand the major role played by SMEs in todays global economy. The authors identify key factors that facilitate the international expansion of SMEs. They explain how SMEs can succeed their development in both mature and emerging economies. Their findings are based on quantitative surveys and in-depth case studies, and their recommendations am provided to help SME managers increase the performance of their international activities.

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TAILLE DU FICHIER 3.14 MB
ISBN 9781787542785
AUTEUR Noémie Dominguez
FICHIER Key Success Factors of SME Internationalisation - A Cross-Country Perspective.pdf
DATE 03/03/2020

Ergebnis Ihrer Suche - uni-hamburg.de Key success factors of SME internationalisation : a cross-country perspective First edition Verlag: Bingley, UK, Emerald Publishing; Bibliotheken: UHH ZBW